Tredo
Context
Challenge
For more than 70 years Tredo has been a sales partners for grocery brands wishing to enter swedish retailers. Lately they have modernized their business strategy and were looking to to raise awareness of this amongst stakeholders.
Research
It was understood from interviews with leadership that a new identity should be more outgoing than previously to cater to new ambitions. Tredos’ long and respected heritage must also be preserved.
Solution
By maximizing the logo of Tredo it can be used to set up a four column grid. This grid became the fundament for the positioning of text and images. This concept was used as the foundation in all marketing collaterals created.
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