Scandinavian Executive
Context
Challenge
Scandinavian Executive wanted to optimize the user experience on their website. It had to accomodate two distinctly different target groups - companies in need of temporary hiring and professionals interested in filling such roles.
Research
Competitor mapping revealed that the current visual identity could be more suitable for the audiences. Stakeholder interviews concluded that while both target groups are key, companies in need of swift interm assistance are most relevant in the short term.
Solution
A new brand identity was designed to center people, the main asset of Scandinavian Executive. The website was optimized to enable quick understanding by companies. Alternative routes were established for interim consultants to login and apply.
Testimonial
Michael Gabrielsson
Partner at Scandinavian Executive
We couldn’t possibly predict that our new website would become such essential tool in our growth. It’s clear that the new brand identity has had a big impact on this but also the new website strategy of how to support our customers digitally. The impact has been immediate, not only have we seen a significant reduction in onboarding time of new clients, but also a notable increase in interim applications to our pool. Voice by Visuals have a remarkable attention to detail and a strategic ability to capture business opportunities. We couldn’t be happier with the result.
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