Background: Virtuell Dentalteknik makes a wide range of dental products using modern 3D production techniques. They are offered to dentists and directly to end users. With a new website they are hoping to build an online presence that can match this modern way of building products and enable both types of users a better understanding.
Project deliverables: UX/UI Design (desktop and mobile), Art Direction, Illustration Design and Brand Identity Design
Project rationale: Rather than overcomplicating and navigating two different target groups across the site, one user journey was created expressing content that both user groups find important. Visually, the websites uses skewed rectangles as a basis for a futuristic identity. They implying various planes, thus 3D and forward movement.