Background: SGOFAB offers hand made glass walls for indoor use. With a new brand and website they are hoping to clarify the ordering process and express themselves as contemporary, skillfull and experts on interiors.
Delierables: UX/UI Design (desktop and mobile), Art Direction, Animation Design, Brand Identity Design, Ads Design and Stationary Design.
Rationale: The identity and website is minimalistic to establish a contemporary design feel. Grid guides have limited spacing to bring the users' minds to glass windows, but primarilly to maximize the area for product display. Intriguing animations avoid that the website feels oversimplified. More fundamentally, a new page structure was created to make it more logical for users to browse the website.

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