Non Smoking Generation
Context
Challenge
Creating a cohesive audio experience made to capture attention. This included the need to compose original music that complemented the commercial's visual and emotional tone.
Research
Music had to appeal mainly to a younger audience. Therefore the choice of sounds had to be carefully executed to create original audio pieces able of evoking a progressive feeling.
Solution
Unique styles of music were achieved by utilizing old synthesiser and broken drum samples. The whole process had be invented to reach something unique.
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