Background: Kitchen Store offer high-end kitchen supplies online. With a new brand identity and website they hope to showcase products in manner as aesthetically pleasing as if being in a physical store.
Services: UX/UI Design (desktop and mobile), Art Direction, Animation Design, Brand Identity Design and Packaging Design.
Rationale: The users visual and functional experience is heightened through an identity built on the typical shelving structure of physical stores. It enables visitors' familiarity across all interaction points (offline and online) due to the flexible nature of the brand. In combination with large imagery, the aesthetics of products are showcased effectively. By enabling functions such as "adding to basket" from product thumbnails the website again offers similar flexibility of a physical store.